April 2012
12 posts
4 tags
Watermarking
Watermarking your photos is incredibly important when it comes to protecting your property. And it’s a really easy and simple way to do just that – so here’s a little background information on watermarking and some tips on how it works.
So, what exactly is a “Watermark”? According to the Graphic Software section of About.com, “Adding a visible watermark is a common way of identifying images and...
Auction room makeover
We’re rolling out an auction room makeover on Friday morning. The changes should help emphasize the item on the block with a larger image… we hope you like it!
No functionality has changed, though now links are in the top bar above the auction room. This change should also make the room work better on smaller screen sizes.
Bazaars
After feedback from the community, we’ve decided to allow items listed in ANY gallery to be scheduled into the Bazaar auctions. So, starting in tonight’s Night Owl Bazaar, Jewelry items will be allowed onto standby and we’ll update the upcoming Bazaar auctions so that all galleries are included for both prescheduling & standby.
We also will be starting to add a requirement...
7 tags
A Great Buyer Experience: A Seller’s Perspective...
And low and behold, the ever so important follow-up after a sale.
This is the last and final segment of a three-part series that explains the importance of customer service from a Seller’s perspective: before the sale, during the sale and after the sale.
Part III: After the Sale
Communicate! When you’ve received the customer’s payment, send them an e-mail telling them thank you and letting...
4 tags
A Great Buyer Experience: A Seller’s Perspective...
As outlined in my last post, customer service on Tophatter comes in three parts: before the sale, during the sale and the follow-up afterwards. All are incredibly important in retaining quality buyers on the site. Tophatter understands this and so they’re creating incentives for Sellers who provide a great buying experience. Don’t you want to be a part of that?
Part II: During the Sale
If...
4 tags
A Great Buyer Experience: A Seller's Perspective
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
- Jeff Bezos, Amazon.com, CEO
Tophatter is advertising all over the internet to bring in new customers, and as Sellers, we should all do our part to provide these Buyers with the great customer service that will keep them on Tophatter. Successful sellers are the ones who make a...
3 tags
The Perfect Jewelry for Prom
It’s that time of year again. High school kids across the nation are getting ready for their proms – dreaming of the perfect night with the perfect clothes, the perfect limo, the most fun. It’s also the time of year when Wendell thinks back to his prom and wonders who he could’ve taken instead of his cousin Wanda. Those teen years sure can be rough!
But what makes jewelry particularly Prom...
6 tags
Getting to Know the Standby List
The Standby list is a great alternative to scheduling. It’s an opportunity for any seller to list an item in Standby and possibly have it sold in a live auction. How does this work?
In order to move an item into the auction room, it must receive an opening bid. Please note that these bids are real.
The Standby list is available one hour before the auction begins and will last until all of the...
5 tags
Part 2: Taking Great Product Photos That Help Your...
1. Mistakes They happen to the best of photographers, and usually occur when you have a deadline. A misplaced thumb here, a shadow you didn’t notice in the photo and many other glitches can wreck perfectly good product photos. But do they? Now, in the digital age, anything can be changed, erased and perfected using photo editing software. Sure, you say, how many hundreds of dollars will...
6 tags
Part 1: Taking Great Product Photos That Help Your...
Tophatter is a live online auction house, and most days items move through very quickly, so you only have a few moments to make a connection with a potential buyer, especially when they’re thinking about placing a bid! The most important thing you can do to increase your sales, aside from having great products, is have a fantastic photograph (or three) - and you don’t need an expensive...
4 tags
Tips for Sellers
My first tip to anyone using Tophatter is to think of it as a living thing. It’s completely different from Etsy, Artfire, eBay, and the other sites you may know of. Why? Because it’s a live auction, which means that things move faster and, for the most part, people are going to only get a quick snapshot of what they’re bidding on. This doesn’t mean to stop writing a nice description of your items...
Growing the Tophatter community
Starting Wednesday, Tophatter will be ‘invite-only’. We’re asking for the community’s help in growing the platform to other like-minded members and any Tophatter user can now invite their friends, relatives, colleagues, or anyone they think would like it here to join. Random users that show up on the site will now have to request an invite to join if they haven’t been invited by a community...
