Tophatter Seller Blog

Figuring out the best eCommerce platform to sell with is no easy feat. And choosing which online sales strategy to use is even harder. We're here to help with that. Let's take a closer look at eCommerce auctions, fixed-price platforms, and hybrid eCommerce marketplaces to give you a better sense of which eCommerce marketplace will help you scale your online business.

Break out of the box of conventional marketing. Product descriptions are your new secret weapon. Update yours now to build a brand voice, increase your conversions, and make you more competitive online.

Are you using the best possible profitability strategy? Understanding gross profit margin and the other metrics of your profitability formula are key to capitalizing on revenue. Scroll through for this list of tips on how to improve your profitability.

Inventory management is one of the most important ways you can eliminate costly mistakes and maximize profits. Here's a quick reminder of how SKUs and UPCs serve online business owners and how you can better manage SKUs to optimize our warehouse efficiency practices.

Sellers need an eCommerce warehousing strategy that keeps up Tophatter's fast-paced auctions. Are you ready to whip your eCommerce warehouse into shape? Get started now with some of our warehousing best practices.

In many ways, the first quarter is the easiest. You're capitalizing on post-holiday shoppers; you're implementing and perhaps putting some finishing touches on your sales strategy plan for the year. By the time the third quarter comes along, you're already planning for back-to-school and the holidays. In the fourth quarter, you're just trying to keep up with end-of-year sales and work on your strategy for the next year.

Selling on an eCommerce platform means you only have a few touchpoints to truly customize and connect with your customers. Your product descriptions are one of them. We have a free product description template to help you write creative product descriptions that attract return customers.  If you aren’t using creative product descriptions to target your ideal costumer, you're missing out on one of the biggest touchpoints in eCommerce.

Do you have a strategy in place to make the most out of your eCommerce inventory turnover? If not, don't worry. Here's the deal -  

If you've got the right online pricing strategy, then you have the perfect equation for driving sales. Here are 5 different eCommerce pricing strategies that will help you find the sweet spot in your online business.