What does that mean for your online business?
It means you need to keep up with the ever-changing eCommerce trends if you want to meet the growing demands of your customers.
Here are 6 easy ways to attract more customers right now:
1. Multi-channel Engagement
It's time to diversify your market reach and sell on multiple eCommerce channels. Shoppers use multiple platforms to make purchases.
Now you have more opportunities to connect with new customers and larger audiences. Most importantly, you can capture shoppers in different frames of mind as consumers use different platforms in different ways.
You might also want to make sure your products are on Instagram or Facebook. Customers are using social media to research products and brands, and you can grow your reach by meeting customers right where they're already shopping.
2. Growing Mobile Sales
Mobile eCommerce grew from $50.92 billion in 2014 to $693.35 billion in 2019, and will only continue to rise. Over 60 percent of millenials and gen z are likely to complete transactions on their mobile devices.
Here's what that means to you:
You must optimize product descriptions for mobile. Focus more on photo and design, with short-form copy in lieu of lengthy descriptions that won't display favorably on a phone or tablet.
Look out for eCommerce platforms with mobile shopping online features. With an online marketplace like Tophatter, you'll have many mobile-friendly features like fast-loading product pages and web payments already built in.
3. Video Product Descriptions
If you tend to get a case of writer's block, try busting out your camera and hitting "Record" instead. Make sure your product video is not only fun to watch but also answers any questions your customers might have about the product.
4. Personalized Products
According to a study by Deloitte Consulting LLP, consumers are increasingly willing to pay more for personalized products.
Find ways to give your customer's customized products and experiences during the ordering process. With advances in manufacturing technologies (like additive manufacturing and 3D printing), there are new ways to customize products at lower costs.
5. Unboxing Experiences
It's time to ditch the plain cardboard boxes and invest in bespoke packaging instead. This is called an "unboxing experience".
A study from 2013 discovered that attractive packaging stimulates the reward-seeking areas of the brain that are associated with impulse purchasing. So you can turn your one-time customer into a repeat customer by creating a last impression with your brand's unboxing experience.
6. Subscription Services
Millennials would rather spend money on experiences than things. A subscription service is an easy way to turn your products into the perfect experience.
If your product is a consumable, customers can replenish easily with a subscription. If it's not, there are still creative ways to engage consumers with subscriptions for clothing, books, and the like.
With your subscription service, customers be looking forward to your new products every season. Whether you choose a replenishment service or a curation service, a subscription allows your online business to retain high-quality return customers.
Ready to this the sales floor?
Now that you're armed with the top trends in eCommerce right now, it's time to start selling! Team up with us. Tophatter can help you attract new customers with our new way of shopping - and selling - online. Find out how to sell online with Tophatter here..
Erica Garza is an author and essayist from Los Angeles. Her writing has appeared in TIME, Health, Glamour, Good Housekeeping, Women's Health, and VICE.