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Top 5 Ways to Optimize Your eCommerce Warehousing Strategy

Sellers need an eCommerce warehousing strategy that keeps up Tophatter's fast-paced auctions.

Are you ready to whip your eCommerce warehouse into shape?

Get started now with some of our warehousing best practices.

Whether it's a sudden boost in sales or you're prepping for the impact of seasonality, make sure your eCommerce supply chain can handle it.

Use these top five pro tips to shrink product loss, lower operating costs, and build brand loyalty:

1. Reassess Your eCommerce Supply Chain

Take a good hard look at your supply chain. Get a broad view of your supplier contracts, inventory deadlines, and quality control. Which sales relationships are working for you? Which ones aren't?

Getting a big picture perspective on your eCommerce supply chain will help you meet fast delivery demands, spot missed hand-offs, and find hot-spots that need to be addressed. With another pair of eyes on your supply chain, you might quickly identify other warehousing inefficiencies.

What about your warehouse management system (WMS)?

Your WMS is designed to capture the relevant data you need to process orders and deliveries with your warehouse. Is it optimized to meet your future eCommerce business demands? Or do you need a new inventory management system that can help you eliminate blind spots?

Taking a big, broad look at your eCommerce supply chain like this will help you recognize where you can implement the changes that best suit your online business. 


2. Determine and Evaluate Your KPIs

The right WMS will help you track your metrics, profitability, and general efficiency. However, you can't do much with that if you haven't checked in with your KPIs.

Re-evaluating your key performance indicators will make sure that each of your indicators are tied to a tangible productivity or expense that you can measure. Ask yourself what information you need to know in order to justify expenses, illuminate areas where you can save time and money, and track the improvements that really matter.

Tracking the same metrics overtime will show you what you need to know and may help you generate a few ideas for minor improvements over time. 


3. Track Trends for Demand Forecasting

Your sales numbers can help you track past trends. Of course, everyone knows to apply those numbers to next year's best practices, but competitive online sellers know that you need more than a spreadsheet to determine what the next quarter might bring. 

True and accurate demand forecasting means managing your marketing KPIs and holding your marketing team accountable to their predictions. They'll need to do their research and have confidence in their buyer persona, competitive espionage, channel manipulation, and ad management.

You can follow news feeds all day, looking for expert opinions about the economic outlook for consumers. But you'll have to go deeper and take a more realistic look at your niche market to tap into the buyer persona and 

Test your product responses and calculate market variations and sensitivities based on what you find. It will give you a significant lead against your competitors. 


4. Don't Be Like Other Companies

Without an efficient eCommerce warehousing strategy, you risk disappointing and alienating your customers.

Shoppers don't care about how your warehouse works or why something was delivered late. We all have plenty of time to plan for the busy season, and your shoppers won't want to hear excuses about why their products were delivered late. 

When inefficiencies reach your customers, your reputation is already damaged.  Now you have to rebuild your brand loyalty on top of managing your eCommerce warehouse.


5. Why not invest in your eCommerce warehousing strategy up front?

Commit to annual efficiency assessments, start measuring the right KPIs, and optimize your WMS to match your business needs. It's time to move your online business past the spreadsheets.

When it comes to managing your warehouse efficiencies, think big and be brave enough to go deep at all levels. These moves will create wins across the supply chain, throughout the organization, and even reach all the way to your customers.



Michelle Lievense is a long-time business and marketing consultant who enjoys helping businesses and brands, particularly through her writing, craft and implement successful business strategies. When she isn't tapping her keyboard, she's hiking the Colorado Rocky Mountains with her dog, snuggling next to her cat with a favorite book, volunteering, skiing, or scuba diving.


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