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The world of eCommerce is evolving rapidly. If you want to stand out in the eCommerce marketplace, you need to start engaging with your customers in a brand new way.
The Tophatter Online Seller Education Series is bringing successful online selling strategies right to your fingertips. We chatted with some of our best online sellers and asked them their secrets for success on Tophatter.
Now is the Perfect Time to Grow your eCommerce Business
Because right now online traffic is on the rise. Vox reported in March that internet traffic increased by 18 percent between January-March.
People are spending more time online, and Tophatter is a shopping destination that people like to spend time on.
Unlike other retailers, people spend time browsing and exploring Tophatter. This means your items attract more impressions without you spending more on advertising.
To help you harness the high traffic, we put together this list of the top three strategies to grow your online business during this eCommerce boom:
#1 People Want to Be Entertained
People may be spending more time online, but that doesn’t necessarily mean they’re spending more money. Whether you add new products to your inventory like essentials or continue selling your usual fare, taking advantage of Tophatter’s unique auction format will get your products seen.
At Tophatter, your products catch the eye of shoppers scrolling through the app. For Erin, one of our top sellers, this is her #1 reason for using our platform:
"This is not your typical eBay auction," Erin explains. "Instead of items taking days to sell, it's a super fast-paced site, and much more fun. It's more of a site where you discover new products you never knew you needed."
Are you new to Tophatter Auctions or haven't found "what works" for you? It's time to test it out!
"Play around with it!" says Erin. "Some products work and some don't. You will, for the most part, learn what Tophatter customers are looking for."
In fact, we encourage our sellers to play around with our eCommerce platform. It’s akin to throwing pasta at the wall and seeing what sticks - you never know what you might learn!
Steve, a Tophatter seller that excels in the collectibles category, attested to this when we asked him to explain how he uses Tophatter:
"There is an old saying of "Horses for Courses". Nowhere is this more true than on the Internet," Steve explains. "Products that do well on Tophatter flop on Amazon. Products that fly off the shelves on Amazon can't be given away on Etsy, and so on. It is a rare product that performs well on all venues."
The message here is - don't be discouraged. Tophatter is designed to be a different kind of online auction, and your products may perform in a different kind of way.
After you've tested the waters with products, it’s time to move on to Step 2:
#2 Change Up Your Online Strategy
Ever since eBay launched in the mid-90s, online auctions have become a mainstay in eCommerce business strategies. And while Tophatter auctions are a fun, fast-paced twist on the traditional online auction, shoppers are always looking for more.
What levers are in your control?
As an eCommerce seller, it can sometimes feel like you are at the mercy of the marketplace you are selling on. Tophatter has a suite of tools and levers for sellers to control their business.
Here's three things our sellers are doing right now to quickly adapt their online sales strategy
- Package Products Well: A poor delivery experience increases returns and every seller knows returns are a huge hit on the bottom line. Spend a few extra cents to ensure your product will arrive in one piece and the shopper has a good "unboxing experience."
- Offer free shipping. Studies show that customers buy more when free shipping is offered.
- Think Depth not Breadth: The best performing sellers on Tophatter found the products that work best in our unique format. Focus on finding products that work and then selling those products in volume.
For Erin, Free Shipping is her most successful strategy:
"The only thing that works for us is Free Shipping to everyone," she says. "If you charge a shipping charge, either your item is going to sell for $1 + the shipping which rarely works out for you, or it is going to go unsold which again costs you $ with a scheduling fee and eats into your profit."
These three tips are a quick way to change up your strategy but if you're looking for more long-term changes to your online business strategy, check out Step #3:
#3 Learn New Skills to Boost Your Brand and Customer Experience
Successful online business owners already know that we're never too old to learn something new. A new set of skills is important, especially when it comes to sales and online marketing strategies.
The biggest skill Tophatter sellers are learning right now is how to take the right product shots.
"I have learned over the years that the photo the bidders see needs to catch their attention right away," says Erin. "If I list a knife on Tophatter with just a white background, it may only sell for a few dollars. Now if I go back and add a background, a banner, minimal verbiage about the product to the photo, and a symbol for Free Shipping - it will more than double the average sale price."
Erin uses more than just a photo to boost her products. Banners, symbols, and words all play in a role in how your products look on an auction list. Take it from Steve too, who optimizes product listings as well as product shots -
"We have seen things as simple as a different lead picture double our success rate and significantly increase the sales price of a product," Steve says. "Also clarity and accuracy in your listing details helps a lot."
Are you worried about your product shots or ad copy? Don’t be!
Tophatter provides resources for you to run a successful online business and auction. Take advantage of free product listing templates, and learn how to optimize keywords in your product listings so you can attract new customers browsing for items you sell.
Don't be afraid to test your online business strategies with Tophatter, either. Free samples and free shipping are great places to start. And you can teach yourself a few key new skills on your own by taking advantage of the free resources we have right here on our Tophatter Seller Blog.
Stay tuned for more in our Tophatter Seller Education Series!
All summer long, we will be bringing you the best tried-and-true online sales strategies successful Tophatter sellers are using every day to boost your reach and build your brand.