The third annual Tophatter Gifting Survey results were announced today, shedding light into what consumers are thinking about this holiday season. The survey polled 1081 people aged 18-60 in the United States about their holiday shopping plans and how the COVID-19 Pandemic will impact purchasing habits and gift exchange traditions.
The survey covers what categories shoppers plan to spend the most in, how the current economy will impact their holiday purchases, what attracts them most to retailers, and more.
Keep reading to learn what consumer plans will impact the retailer and sellers this holiday season.
Discovery shopping still reigns supreme
Almost 75% of respondents like to discover some or all of their holiday gifts, rather than shop with a list.
Tophatter's feed of interesting products is perfect for holiday shoppers who enjoy scrolling until something catches their eye and then purchasing it through one of the gamified shopping experiences.
“Gift buying, and holiday shopping in particular, should not be a burden. With so many people feeling the strain of 2020, they want to bring joy to their loved ones with special gifts, but don't want to overspend,” said Sree Menon, COO of Tophatter. “It’s no surprise that the majority of people like discovering gifts when holiday shopping. Discovery shopping is designed for people to find unique products and score great deals—and the thrill of the treasure hunt makes shopping fun rather than work. We’ve all handled enough this year. I say, throw out the detailed list and find experiences that bring joy to your holiday shopping.”
eCommerce Continues to Grow
People plan to make an average of 67% of holiday purchases online this year—compared to the average of 56% of purchases they reported making online last year. The continued growth of eCommerce follows a trajectory, accelerated by COVID-19.
Read the full results of our survey below.