Tophatter Seller Blog

Welcome to your #1 Source for eCommerce Success!

All Posts

Third Annual Tophatter Gifting Survey Data Revealed

The third annual Tophatter Gifting Survey results were announced today, shedding light into what consumers are thinking about this holiday season. The survey polled 1081 people aged 18-60 in the United States about their holiday shopping plans and how the COVID-19 Pandemic will impact purchasing habits and gift exchange traditions. 

The survey covers what categories shoppers plan to spend the most in, how the current economy will impact their holiday purchases, what attracts them most to retailers, and more.

Keep reading to learn what consumer plans will impact the retailer and sellers this holiday season.

Discovery shopping still reigns supreme

Discovery Shopping

Almost 75% of respondents like to discover some or all of their holiday gifts, rather than shop with a list.

Tophatter's feed of interesting products is perfect for holiday shoppers who enjoy scrolling until something catches their eye and then purchasing it through one of the gamified shopping experiences. 

“Gift buying, and holiday shopping in particular, should not be a burden. With so many people feeling the strain of 2020, they want to bring joy to their loved ones with special gifts, but don't want to overspend,” said Sree Menon, COO of Tophatter. “It’s no surprise that the majority of people like discovering gifts when holiday shopping. Discovery shopping is designed for people to find unique products and score great deals—and the thrill of the treasure hunt makes shopping fun rather than work. We’ve all handled enough this year. I say, throw out the detailed list and find experiences that bring joy to your holiday shopping.”

eCommerce Continues to Grow

People plan to make an average of 67% of holiday purchases online this year—compared to the average of 56% of purchases they reported making online last year. The continued growth of eCommerce follows a trajectory, accelerated by COVID-19.

Online Shopping


Read the full results of our survey below.



Related Posts

How to Use the Tophatter Product Upload CSV

Have you checked out all the Seller Tools & Features in your account yet? Tophatter provides a suite of free tools & features to set eCommerce sellers up for success.

How to Get Paid Faster on Tophatter

How do I get paid faster on Tophatter? The easy answer is to improve the customer's online journey. Here are some strategies to improve eCommerce customer experience. These tips will improve your overall online business strategy and help you earn faster payment schedules on Tophatter.

Product Listing Optimization Tips from Tophatter

The Tophatter Support Team sees more complaints surrounding misleading images and incomplete product descriptions than anything else on our platform. It's these kinds of questions and complaints that can cost sellers in Incident Fees. One of the easiest ways to improve the customer journey online is to improve your product listings.