Tophatter Seller Blog

In the eCommerce world, seasonality refers to periods of time throughout the year when customer orders are either higher or lower than average. Seasonality peaks during the online holiday shopping months of October, November, and December.  According to our annual gifting survey, online holiday shopping will increase by 12% this year! If you're an eCommerce seller, you can use seasonality to your advantage. Here's how - 

You can't run a successful online business unless you know how to handle customer returns. Shoppers trust eCommerce sellers to ship their products correctly and on time, but returns and exchanges are unavoidable.

Are you using the best possible profitability strategy? Understanding gross profit margin and the other metrics of your profitability formula are key to capitalizing on revenue. Scroll through for this list of tips on how to improve your profitability.

In many ways, the first quarter is the easiest. You're capitalizing on post-holiday shoppers; you're implementing and perhaps putting some finishing touches on your sales strategy plan for the year. By the time the third quarter comes along, you're already planning for back-to-school and the holidays. In the fourth quarter, you're just trying to keep up with end-of-year sales and work on your strategy for the next year.

If you can keep your sales conversion rate at 2% or higher, you can boost your eCommerce sales and start attracting more shoppers. Here's how - 

More and more consumers are choosing to trade an in-store shopping experience for one that can be done from anywhere. Customers are increasingly using their smartphones for shopping, accessing more options than ever before. As a seller, you already know that using images in your product listing will help customers sort through information overload and choose the items that best address their wants and needs.

Do you have a strategy in place to make the most out of your eCommerce inventory turnover? If not, don't worry. Here's the deal -  

Are you looking for simple strategies to boost your online sales? While there are many ways to achieve that goal, one of the areas that many retailers overlook is product listing optimization. We refer to this as a product feed, which is the method of which your data is sent to the shopping channel or marketplace where you want your products listed

If you've got the right online pricing strategy, then you have the perfect equation for driving sales. Here are 5 different eCommerce pricing strategies that will help you find the sweet spot in your online business. 

The number one shopping season of the year is upon us, and it’s a good time to be in ecommerce—with holiday spending expected to rise 5 percent this year, with 53 percent of consumers expected to shop digitally. To ensure your business is primed and ready for the retail rush, we’ve put together an easy checklist to make sure you’re prepared. Whether this is your first time selling or you’re a seasoned pro, there’s always a way to grow. Even if you think it’s too late and you should place your bets on next year, think again. Our checklist can even help you make the most of this holiday season.