You can't run a successful online business unless you know how to handle customer returns. Shoppers trust eCommerce sellers to ship their products correctly and on time, but returns and exchanges are unavoidable. Why do Shoppers return products in the first place?

Empathizing with and responding quickly to poor customer experiences is the strongest way to build your reputation on any eCommerce marketplace. But what if there was a way you could improve your customer experience immediately and avoid customer complaints?

In a world where online shoppers are signing up for Amazon Prime simply for the free shipping, eCommerce merchants better listen up. This is a special edition of our Tophatter Seller Education Series.

Ready for the inside scoop?